Media Ecology Ads: Fuse, Timer, Slow Down

Antonio Muntadas

1982 | 00:14:00 | United States | English | Color | 4:3 | Video

Collection: Single Titles

Tags: Media Analysis, Television

A series of three videotape fragments (Fuse, Timer, Slow Down) presented as visual commentaries on television ads, these pieces are critical responses to the visual speed, narrative style, and format used in the making and delivering of the moving images. People producing images have been forced (for personal and public reasons) to speed up timing—time is money. This is how society builds its own schemes, structures, and culture, and how it represents them; we are consuming images as we consume food, gas, and ideas.

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